At the heart of IBM’s human-centered mission is IBM Design Thinking: a framework to solve our users’ problems at the speed and scale of the modern digital enterprise. And it can be used for anything. Design Thinking’s unique approach takes you through the process of identifying with your target audience members, understanding their feelings, thoughts, and desires, and then tailoring your business accordingly. Through observation, reflection, and reiteration, your product or service can always be its best.

Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this roundtable discussion on how you can use Design Thinking to help grow your business and shape your career.

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Oen Michael Hammonds, a designer, mentor and facilitator at IBM, has designed across the gamut—advertising, graphic, interactive and environmental. Oen's previous work with diverse clients in the consumer, business and technology industries demonstrate his ability to jump in and solve tough challenges. As an IBM Design Principal for Strategic Talent Enablement, Oen cultivates effective and inspiring career enablement experiences at a global scale that promotes IBMs mission of a sustainable global culture of design.

Blake Helman is Client Design Strategy Lead at IBM Design having spent years honing his craft of Visual and User-Experience Design. Blake joined IBM in 2013 working in both Product and Service design roles—most notably for IBM’s Security Division—where he envisioned and built products helping businesses and governments combat the ever-growing threat of cyber crime. Today, Blake works with clients and internal IBM teams alike to use Design Thinking as a catalyst for user-centered innovation.